Social media as a marketing tool is a vast and often difficult area to venture into. While most people have a vague idea of how to use social media it isn’t necessarily easy to find out where and h...

Google can only get too relevant from one point of view: paid search. The question is what this means for the natural search listings and search engine optimisation. This statement from an article...

There are many SEO techniques at hand to increase a website's ranking. However, a lot of those are frowned upon by the search engines. A number of techniques are considered 'unethical' and may resu...

There is no reason not to integrate online and offline marketing but plenty of reasons to take advantage of the opportunities offered by this integration. Many large brands are beginning to realise...

The best way to measure the success of your campaigns is to use detailed analytics tools to track your website stats. Success measured in number of hits is no longer an industry yardstick. The need...